We founded the company on a simple premise: to find families the financial opportunities they don't know they have.
Getting older and assuming the responsibility of caring for those who we love is stressful. Struggling to pay for the care required can make it even more difficult. My family has been there. When my mother was diagnosed with dementia we struggled to find answers to our questions. I searched high and low on the internet about long-term care when I stumbled upon information about how my mother's life insurance policy could be bought out for cash that I could use to pay for great long term care.
Here’s what I figured out: Selling a life insurance policy (ie: asset) can be an opportunity for retirees to get a living benefit from the same life insurance they've paid into for decades. Based on my research, my mom would have received more than $150,000 if she had not surrendered back to the insurance company.
After being told by my mother’s financial advisor, the only other proxy who knew about this, that selling her life insurance policy "would have been a good decision,” I was livid. Even more frustrating was the inability to get clear, straightforward answers to my questions. That’s why Bryan and I created Worthright.
We're passionate about assisting families in making good choices when faced with big decisions. The truth is, only a tiny fraction (around 6%) of people even recognize that their life insurance is legally their property, just like their house. That means they don’t have to surrender it, they don’t have to let it lapse. In fact, they have many other options. We know how to navigate that maze of options, and want people to understand there’s a better way. We want to help show people their policy is worth more than they know, and it is their right to know their options.
Our values are what hold us accountable as a company. Accountable to ourselves, our customers, and everyone we interact with.
We pride ourselves on being transparent because that helps create trust. Being candid with our customers and partners is not only good business, it's the right thing to do.
We know from experience this process can be confusing. We do our best to make the complex understandable by being clear and straightforward in our words and actions.
We aim to better understand our customers’ unique challenges by listening to understand, rather than listening to respond. We don’t have all the answers, but we’ve been there, and have the empathy needed to better understand these difficult situations. We don’t make promises we can’t keep, and keep the ones we do make.
We are always looking towards a brighter future by finding the opportunities in any situation. We are not unrealistic cheerleaders. We are confident in our ability to find unconventional solutions for our customers.
We are divergent thinkers unencumbered by the need to be right or previous knowledge of the status quo. We create revelatory moments but are not attention seeking in doing so.
If our story and what we're trying to create resonates with you, we'd love to talk. We are actively looking for individuals with experience in data science, digital marketing, senior care and retirement-focused financial services. Please reach out.