Who we Serve

Home Care & Assisted Living Providers

Remove affordability from the equation.

Worthright enables more families to afford the care and lifestyle you provide.

Learn how providers use Worthright

We founded Worthright to help more families pay for the things they want and need during their later years. In 2020, we recognized that helping Agencies and Communities like yours was central to our mission.

Leading providers across the U.S. cite 50% of their prospective families can't afford their services. Worthright equips you with the ability to accept a new payer source: Life Insurance.

Affordability is a growing problem.
A National Health & Retirement study suggests that 7 Million older adults are caught in “the” bind: unable to afford assisted living and unable to live on their own. This number grows as our population ages.
Living a full live as we age is a right.
Older adults shouldn’t be forced to sacrifice their life for their lifestyle. Seniors are opting out of great lifestyle choices because they’re afraid they can’t afford them. Removing this stress for families can have an outsized impact on a community at large, and you can be a part of it.
It's a growing trend.
More and more families are turning to existing, un-tapped life insurance assets to help fund lifestyle choices and care. More than $10B of insurance value has been redirected for these purposes over the past 3 years.

Affordability is it.

The nations top Home Care and Living Communities cite affordability as the number one risk to their business.

Learn how Worthright helps your families

We’ve pulled together some basics to
help you get started

How do we work with Worthright? 
Is it free to use Worthright? 
So, what exactly does Worthright do? 
What is an Innovation Design Partner and how do I become one?

Work with Worthright

Join the growing group of Senior Care Providers serving more families with Worthright.

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