Who we Serve

Assisted Living Communities

Remove affordability from the equation.

Convert your current prospects into qualified families. Grow your business and help more families afford, and extend, their length of stay.

Bring Worthright into your business

At Worthright, we educate families about options they may not know they have and, when appropriate, enable them to use their existing life insurance to pay for the care they otherwise couldn’t afford.

As part of a trusted team of caregiving advisors, you may also be able to help introduce families to this powerful tool.

Many families are eager to hear about turning what can be a financial burden, into an asset they can use to afford much needed care. At Worthright, we know how to have those conversations. We empower seniors and their families by helping them understand that they have options. We do it for many of the same reasons people choose to be a part of the continuum of care provided by in-home caregivers and agencies. Because of the need, and because we care.

Affordability is a growing problem.
A National Health & Retirement study suggests that 7 Million older adults are caught in “the” bind: unable to afford assisted living and unable to live on their own. This number grows as our population ages.
Living a full live as we age is a right.
Older adults shouldn’t be forced to sacrifice their life for their lifestyle. Seniors are opting out of great lifestyle choices because they’re afraid they can’t afford them. Removing this stress for families can have an outsized impact on a community at large, and you can be a part of it.
It's a growing trend.
More and more families are turning to existing, un-tapped life insurance assets to help fund lifestyle choices and care. More than $10B of insurance value has been redirected for these purposes over the past 3 years.

7 Million Adults

7 million adults are in a bind, unable to afford assisted living and unable to live safely on their own.

Introduce Worthright to your families

We’ve pulled together some basics to
help you get started

How do we work with Worthright? 
Is it free to use Worthright? 
So, what exactly does Worthright do? 
What is a Design Partner and how do I become one?

Work with Worthright

Let's talk about how we might work together.

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introducing worthright
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